Our friends Parade AI asked us on our thoughts on how brokers can most effectively set themselves up for success during the COVID-19 slowdown.
- Customers: Focus on the middle of your funnel, you'll be able to close new biz. Look to fill the top of your funnel with some big fish you've been working on, as the economy slows down they look to brokers more
- Carriers: Backhaul carriers are the best carriers for a broker. This is a chance to get some new ones on board
- Cash is King: Be cautious, but make smart investments in your business